Texas A&M Journalism School has been running a broadcast facility for some years now, but was beginning to run into limitations with respect to the way that they were broadcasting their news programming.
Texas A&M approached VideoSSC seeking solutions to the limitations they were encountering. Specifically, they had a hard limit of no more than 250 concurrent online viewers for their live broadcasts and furthermore, because of the way they were broadcasting their live events, they could not run lower thirds or surround their video window with paid advertising under Texas A&M’s control which was a major goal for the broadcasts.
VideoSSC provided several tools and services to allow Texas A&M to expand their broadcasting audience and at the same time allow them to monetize their broadcasts through paid advertising. First we provided an unrestricted Flash media publishing point that did not have any practical limits on the number of concurrent online viewers. Second we provided the source code to insert a live video window into their WordPress based video landing pages. Now Texas A&M enjoys both a rapidly expanding online audience as well as a growing list of revenue producing sponsors.
MAY
About the Author:
George Hall Founder/President of VideoSSC. He has over 30 years’ experience as a high technology engineering executive. With significant experience in high performance computing, Military electronics, IP networks and Video Broadcasting. Board member Public Television. An author and frequent guest on technology programs and panels. He holds a BA in mathematics from Hillsdale College.