The Future of Non-Linear-Editing (NLE)

Posted by:

In the broadcast TV and feature film world Avid Media Composer is still king with up to 80-90% adoption rates.  Final Cut Pro “classic” gained up to 20% of that market over the years or so because of its power as an editor and the cost of entry.  Adobe Premiere never really factored into the picture in Hollywood at all.  Then Apple’s disastrous rollout of FCPX combined with the end of life for FCP Classic.  Adobe stepped up.

Who says size matters / Camera Technology and the Human Eye

Posted by:

Conventional wisdom in the world of photography where sensors are concerned, is that size matters. I would invite you to throw that assumption away for a moment. To resist the temptation of judging image quality of a camera based on its sensor size alone. While that might be true in the world of man made optics today, it’s not as true in nature. Conceding to the reality of economics, what drives our march to higher resolution, greater color depth and ...

Continue Reading →
0

Setting Expectations for 4K Video cameras

Posted by:

4k and larger is now-a-days becoming a standard for shooting things like features and documentaries, PSAs and commercials and the like.

For our forte’ live streaming, switchers like the NewTek Tricaster and almost all others that we use so much are not a 4k device so its all HD for that now.  What we hope to find out with a test drive in October of the Panasonic AG-DVX20, its newest 4K camera, is to find out is how the Image Stabilizer ...

Continue Reading →
0

It’s not just technology…again

Posted by:

In the past few years, the pace of technology in media creation has been moving faster than ever before, driven by heightened competition between manufacturers and enabled by embedded microcomputer technology. Designers now have at their disposal tools in manufacturing materials and technology allowing them to realize designs that were just not possible before. Starting with computers where ideas are born, then moving to acquisition, onto editing and effects, then finally to delivery; all made possible by dense computer micro-chip ...

Continue Reading →
0